Ryan McKee, Founder of Plainly sitting indoors, wearing sunglasses and a cap, with framed photos on wooden wall

A digital product studio

with a twist

Made

For

adventurous

companies

with

big

ideas

✶

Made For adventurous companies with big ideas ✶

Bicycle Academy workshop with two people building a bike frame.
Technician using laptop for car diagnostic in driver's seat with text "Harvey's Auto-Tech" and service description.
I dress myself Text overlay: 'Eco-friendly custom t-shirts' showcasing organic cotton, water-based inks, vegan, ethical, and sustainable processes.
ATFF support arm kit for bicycles, product listing from The Bicycle Academy with description and price.
Blue leather pieces and crafting tools on a website banner for handcrafted leather goods.

Building a good product is hard, I make it much easier!

I take a pragmatic, data driven and user-centred approach to product development, to help you make as much progress as possible.

🚀

Discover

We will build your prototype / MVP from scratch and put it in your users hands in less than 5 days!

Coming soon

🔥

Grow

Optimise your product and team(s) so that you’re always delivering as much customer value as possible!

Dog training app concept with "Goodest Dog training tracker" text overlay, featuring a person training a dog outdoors.

Latest Case study

Goodest: The inclusive dog training tracker

Training a high energy dog takes indepth knowledge, patience and a lot of time! There’s so much to teach them and the journey is never straight forward, often testing the humans to their limits…

Goodest’s mission is simple, enable people to go on more adventures with their dogs.

We’ve built the MVP of their web app where users can log training sessions, celebrate their wins and track their progress towards their goals.

What people think

Robert Christopher smiling, wearing striped shirt, holding tool, with plant in background.

“

Professional, transparent, and thorough from the start, I really felt like he understood my brand and objectives and trusted him completely… Couldn't be happier. 

Robert Christopher Leather